Farmers embrace The New Zealand Breast Cancer Foundation’s October Campaign every year by running an awareness and fundraising campaign, in every Farmers Store nationwide and via social media. Farmers has developed a close relationship with The Foundation and we work together to share important messages about breast cancer education and awareness within our community. 

November 23, 2015

Farmers customers raised $277K for breast cancer

Farmers stores around New Zealand collected a total of $277,314 for The NZ Breast Cancer Foundation this October, Breast Cancer Month. The result, even better than last year’s $250,000, will make a big difference to The NZBCF’s awareness and education programmes around early detection of breast cancer, which is proven to save lives.

The majority of the funds were generously donated by Farmers customers, while the rest came from the sale of Boobeads – keyrings featuring beads the size of breast lumps detectable via mammogram or touch. Individual stores turned Pink for a Day, with staff dressing in pink, baking pink cupcakes, decorating pink bras and hosting raffles.

“We were so impressed with the way Farmers' customers and its staff from Kaitaia down to Invercargill came on board, and that nationwide commitment is very much reflected in the incredible sum raised,” said NZBCF chief executive Evangelia Henderson.

But the partnership between The NZBCF and Farmers wasn’t just about fundraising, she added. Their objective was to help educate the women of New Zealand. “Farmers offered us the chance to promote TLC, our new online breast check how-to video, through posters in their changing rooms. It was a perfect fit, so we jumped at it.” As well as promoting TLC, Farmers gave out Know Your Risk flyers, to make women aware of the breast cancer risk factors they can control.

Teaching women how to be breast aware from age 20, including knowing the signs and symptoms of breast cancer, is an important focus for The NZBCF. The TLC video is fronted by Shortland Street star and NZBCF ambassador Jaqueline Nairn, and can be viewed at For women aged 40-plus, The NZ Breast Cancer Foundation emphasises the importance of regular mammograms. The New Zealand Breast Cancer Registers, funded by The NZBCF to track patient treatment and outcomes, show that the earlier breast cancer is detected, the better a woman’s chance of survival.     

“The NZ Breast Cancer Foundation is very grateful to Farmers’ customers and its staff for their wonderful support of Breast Cancer Month and for the chance to get these potentially life-saving messages out to our women,” Mrs Henderson said.

Farmers look forward to continuing and growing this support in years to come.